Mojica Research

I show you what’s happening, and why.

I design surveys, run interviews, test experiences, and connect the data. Contract consumer research for product and UX teams.

What you can hire me for
Discovery Sprints
You’re building something and need to know if you’re solving the right problem. I’ll run 15–20 user interviews in 3–4 weeks and tell you what I found, including what you didn’t ask me to look for.
This is how a shoe company went from licensing their technology to other brands to building the product themselves. That pivot led to $1M in NSF funding and a TIME Best Invention.
Problem Validation
Before you design anything, I’ll tell you if the problem you’re solving actually exists: who it affects, how they currently deal with it, and how much it actually costs them.
The cheapest mistake to fix is the one you never make. NSF I-Corps methodology, applied before you commit real resources.
Usability Research
You’re shipping soon and need eyes on the experience. I’ll run moderated sessions, identify where people get stuck, and give you prioritized recommendations before launch.
500+ sessions across consumer products, biometric onboarding, and novel interactions with no existing mental model.
Problem Reframing
You know something’s wrong but the data isn’t pointing anywhere useful. I’ll dig into the gap between what your metrics say and what your users actually experience, and reframe the problem so your team can act on it.
Sometimes the drop-off isn’t a UX issue. Sometimes the whole value proposition is aimed at the wrong person.
Selected work
Customer Discovery & Strategic Pivot at IAMBIC
IAMBIC started as a B2B fit prediction tool for other shoe brands. Through 200+ discovery interviews, I found the real opportunity wasn’t licensing the technology but using it to build a better shoe from scratch. The research shaped everything from the business model to the materials and design of the shoe itself, guiding the pivot that led to $1M in NSF Phase II funding and a TIME Best Invention.
$1M
NSF Phase II
secured
Biometric Onboarding & Scan Adoption
Post-launch, research identified an opportunity to improve the transition from purchase to scan. Customers were excited about the product but unfamiliar with phone-based biometric scanning, a genuinely new interaction with no existing mental model. A restructured onboarding flow and tutorial videos bridged that gap, giving customers confidence before they started.
+25%
Onboarding
completion rate

I’m Frank Mojica, a consumer researcher studying why the things people say don’t always match the things they do. Currently pursuing an MS in Applied Psychology at USC with a focus on consumer behavior, building on five years of startup product research and a decade of cultural journalism that turned out to be field ethnography in disguise.

The common thread: finding what isn’t obvious from the surface. In research, that means designing studies that go past the first answer. In journalism, it was finding the story behind the story. Same instinct, better tools.

  • USC Applied Psychology (MS, in progress)
  • UCLA Psychology (BA)
  • NSF I-Corps & CITI Certified
  • NSF-funded research ($1M Phase II)
  • TIME Best Invention 2023
  • 500+ usability sessions
  • 200+ discovery interviews

Got a research question your team can’t get to?

frank@mojicaresearch.com